Our Story

How a passion for music turned into a global radio phenomenon.

Flavour Radio Early Days

Flavour Radio began as a small community station in 2005, founded by music enthusiasts Michael Thompson and Sarah Davies, who shared a vision of creating a platform that celebrated diversity in sound and provided a space for both established and emerging artists.

Starting with just one studio and a handful of dedicated volunteers, our first broadcast reached only a few neighborhoods. But our passion for quality programming and authentic content quickly resonated with listeners, and within a year, our audience had grown tenfold.

Today, Flavour Radio stands as a testament to the power of passion, perseverance, and community. With over 2 million monthly listeners across traditional radio, digital platforms, and our mobile app, we continue to be driven by the same core mission: to bring people together through the universal language of music.

Mission & Values

The principles that guide everything we do at Flavour Radio.

Flavour Radio – Mission Statement

"Flavour Radio exists to amplify the beauty of global cultures by curating diverse, multi-generational content that entertains, educates, and empowers. We provide a dynamic platform for hosts, youth, children, and small businesses to showcase their creativity and enterprises, bridging communities through the universal language of sound."

Flavour Radio – Vision Statement

"To be the leading global voice for cultural unity, where the richness of diversity is celebrated through music, storytelling, and dialogue. Flavour Radio envisions a world where every culture, age group, and small business has a vibrant platform to share their unique stories, fostering connection, understanding, and opportunity across all continents."

Music and Stories

We believe in the transformative power of music and its ability to connect, heal, and inspire people across all walks of life.

Diversity & Inclusion

We celebrate the rich tapestry of musical cultures and ensure our content reflects the diverse world we live in.

Global Connection

We continuously explore new technologies and formats to enhance how people discover and experience music.

Small Business Growth

We foster meaningful connections among listeners, artists, and our team to create a vibrant global community.

Meet Our Presenters

The voices and personalities that bring Flavour Radio to life every day.

James Cooper

Lisa Cooper

Morning Show Host

Wake up with James as he brings you the perfect blend of music and entertainment news.

Sophia Reynolds

Sophia Reynolds

Jazz Specialist

With over 15 years in jazz, Sophia brings her expertise and passion to every show.

DJ Max Thunder

DJ Max

Club DJ & Host

Max brings the club atmosphere to the airwaves with his energetic mixes and vibrant personality.

Lisa Chen

Lisa Joseph

Talk Show Host

Lisa's insightful interviews and engaging discussions make her talk shows unmissable.

What People Say

Hear from our listeners and partners about their Flavour Radio experience.

Flavour Radio has transformed my daily commute. Their curated playlists and engaging hosts make even the longest journeys enjoyable. It's not just radio, it's a companion that understands my musical taste perfectly.
Alex Wilson
Alex Wilson
Loyal Listener, 5+ Years
As an emerging artist, Flavour Radio gave me a platform when others wouldn't. Their support helped me reach new audiences and build my career. The team's passion for discovering new talent is unmatched in the industry.
Maya Lee
Maya Lee
Recording Artist
Partnering with Flavour Radio has been one of our best marketing decisions. Their engaged audience and professional team deliver results that exceed expectations every time. They truly understand their listeners.
Marcus Johnson
Carlos Mendez
Marketing Director, SoundWave